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True Hair Miami — Hair Salon Website design
Project type
Website design
Date
May 2026
Location
Miami Florida
Overview
A conversion-focused Shopify website optimized to strengthen True Hair Miami’s digital presence, improve the customer journey, and turn online traffic into salon inquiries.
The Challenge
Create a more polished and credible online experience while improving site performance, local visibility, and the path from discovery to booking.
The Strategy
Conversion-Focused Experience: Refined the website structure and customer journey to make services easier to understand and booking actions more accessible.
Performance & SEO Optimization: Improved the site’s technical foundation while monitoring mobile performance, accessibility, search optimization, and user experience.
Local Visibility: Strengthened the connection between the website and Google Business Profile, replacing the previous external landing-page path with the salon’s primary website.
The Result
A stronger hair salon website redesign that gives True Hair Miami a more professional online presence, supports local discovery, and creates a clearer path from website visitor to potential client.